Creating a total Roompot Vakanties experience: A personas technique perspective

Additional Metadata
Keywords	Roompot Vakanties, Tourism industry/market/sector, Marketing, Leisure industry/market/sector, Segmentation, Personas
Thesis Advisor	Go, F.M., Essers, J.P.J.M.
Persistent URL	hdl.handle.net/2105/26595
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kooij, J.E. (2011). Creating a total Roompot Vakanties experience: A personas technique perspective. In Marketing Management.http://hdl.handle.net/2105/26595

Creating a total Roompot Vakanties experience