2009-12-14
Take my word for it
Publication
Publication
Features of participants involved in word-of-mouth communication
| Additional Metadata | |
|---|---|
| Smeesters, D.H.R.V., Maas, A.J.J.A. | |
| hdl.handle.net/2105/26596 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Koç, F. (2009, December 14). Take my word for it: Features of participants involved in word-of-mouth communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/26596 |
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