Because I’m worth it: Celebrity branding in the fragrance industry

Additional Metadata
Thesis Advisor	Looman, J.L., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26604
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ye, Y.Y. (2009, September 22). Because I’m worth it: Celebrity branding in the fragrance industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/26604

Because I’m worth it