Can a brand survive a name drop?

Additional Metadata
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/26610
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lautenbach, S.M. (2010, March 26). Can a brand survive a name drop?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26610

Publication