2010-03-26
Can a brand survive a name drop?
Publication
Publication
Additional Metadata | |
---|---|
Rekom, J. van, Rijsdijk, S.A. | |
hdl.handle.net/2105/26610 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lautenbach, S.M. (2010, March 26). Can a brand survive a name drop?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26610
|