Can a brand survive a name drop?

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Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/26610
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lautenbach, S.M. (2010). Can a brand survive a name drop?. In Marketing Management.http://hdl.handle.net/2105/26610

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