What are the differences between men and women, and masculine and feminine people and their evaluation of brand personalities and attitudes of masculine, feminine and neutral brands, and is the effect influenced by priming?

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Thesis Advisor	Verlegh, P.W.J., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/26613
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Druten, D.L.W. van. (2009, September 24). What are the differences between men and women, and masculine and feminine people and their evaluation of brand personalities and attitudes of masculine, feminine and neutral brands, and is the effect influenced by priming?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26613

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