Seal enhancement, a sustainable road to success?: The effect of additional green seal information on consumer attitude towards the seal and willingness to buy the certified product

Additional Metadata
Keywords	Certification, Willingness to buy, Seals, Green products, Consumer behaviour
Thesis Advisor	Vries, H.J. de, Rekom, J. van
Persistent URL	hdl.handle.net/2105/26614
Series	Management of Innovation , Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verweij, L.D. (2011, March 30). Seal enhancement, a sustainable road to success?: The effect of additional green seal information on consumer attitude towards the seal and willingness to buy the certified product. Marketing Management. Retrieved from http://hdl.handle.net/2105/26614

Seal enhancement, a sustainable road to success?