2011-03-30
Seal enhancement, a sustainable road to success?
Publication
Publication
The effect of additional green seal information on consumer attitude towards the seal and willingness to buy the certified product
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| , , , , | |
| Vries, H.J. de, Rekom, J. van | |
| hdl.handle.net/2105/26614 | |
| Management of Innovation , Marketing Management | |
| Organisation | Rotterdam School of Management |
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Verweij, L.D. (2011, March 30). Seal enhancement, a sustainable road to success?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26614
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