What drives individuals to spread word-of-mouth?: The effects of perceived risk and consumer types on word-of-mouth motives, the drivers of word-of-mouth intention

Additional Metadata
Keywords	Word of mouth (WOM), Product types, Consumer types, Risk, Motives
Thesis Advisor	Verlegh, P.W.J., Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/26617
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rutten, S.Y. (2010, June 18). What drives individuals to spread word-of-mouth?: The effects of perceived risk and consumer types on word-of-mouth motives, the drivers of word-of-mouth intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/26617

What drives individuals to spread word-of-mouth?