2010-06-18
What drives individuals to spread word-of-mouth?
Publication
Publication
The effects of perceived risk and consumer types on word-of-mouth motives, the drivers of word-of-mouth intention
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, , , , | |
Verlegh, P.W.J., Rijsdijk, S.A. | |
hdl.handle.net/2105/26617 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rutten, S.Y. (2010, June 18). What drives individuals to spread word-of-mouth?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26617
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