What drives individuals to spread word-of-mouth?: The effects of perceived risk and consumer types on word-of-mouth motives, the drivers of word-of-mouth intention

Additional Metadata
Keywords	Word of mouth (WOM), Product types, Consumer types, Risk, Motives
Thesis Advisor	Verlegh, P.W.J., Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/26617
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rutten, S.Y. (2010). What drives individuals to spread word-of-mouth?: The effects of perceived risk and consumer types on word-of-mouth motives, the drivers of word-of-mouth intention. In Marketing Management.http://hdl.handle.net/2105/26617

What drives individuals to spread word-of-mouth?