2009-09-25
Effectiveness point of purchase vehicles
Publication
Publication
A virtual store research testing the effectiveness of point of purchase vehicle attributes for two levels of store crowding
Additional Metadata | |
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Lans, R.J.A. van der, Olie, R.L. | |
hdl.handle.net/2105/26632 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Schoonderwoerd, G. (2009, September 25). Effectiveness point of purchase vehicles. Marketing Management. Retrieved from http://hdl.handle.net/2105/26632
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