Lans, R.J.A. van der, Olie, R.L.
hdl.handle.net/2105/26632
Marketing Management
Rotterdam School of Management

Schoonderwoerd, G. (2009). Effectiveness point of purchase vehicles: A virtual store research testing the effectiveness of point of purchase vehicle attributes for two levels of store crowding. In Marketing Management.http://hdl.handle.net/2105/26632