Effectiveness of product placement for different types of products (hedonic and utilitarian)

Additional Metadata
Keywords	Hedonic, Product placement, Utilitarian
Thesis Advisor	Ataman, M.B., Strike, V.M.
Persistent URL	hdl.handle.net/2105/26656
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stoyanova, P.A. (2010, June 18). Effectiveness of product placement for different types of products (hedonic and utilitarian). Marketing Management. Retrieved from http://hdl.handle.net/2105/26656

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