2009-12-11
The effectiveness of celebrity endorsements
Publication
Publication
Does an ad have the same level of effectiveness towards a consumer when the celebrity endorser is an expert on the field of the brand or when there is not an expert relationship between the endorser and the field of the brand?
Additional Metadata | |
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Raaf, D.I. de, Boons, A.N.A.M. | |
hdl.handle.net/2105/26660 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bart de Jonge, A. (2009, December 11). The effectiveness of celebrity endorsements. Marketing Management. Retrieved from http://hdl.handle.net/2105/26660
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