The effectiveness of celebrity endorsements: Does an ad have the same level of effectiveness towards a consumer when the celebrity endorser is an expert on the field of the brand or when there is not an expert relationship between the endorser and the field of the brand?

Additional Metadata
Thesis Advisor	Raaf, D.I. de, Boons, A.N.A.M.
Persistent URL	hdl.handle.net/2105/26660
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bart de Jonge, A. (2009, December 11). The effectiveness of celebrity endorsements: Does an ad have the same level of effectiveness towards a consumer when the celebrity endorser is an expert on the field of the brand or when there is not an expert relationship between the endorser and the field of the brand?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26660

The effectiveness of celebrity endorsements