The effect of a price war on customer attitudes towards retailers

Additional Metadata
Keywords	Price war, Retail industry/market/sector, Loyalty, Consumer behaviour
Thesis Advisor	Wierenga, B., Wempe, B.H.E.
Persistent URL	hdl.handle.net/2105/26661
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zwart, F.A. (2010, September 9). The effect of a price war on customer attitudes towards retailers. Marketing Management. Retrieved from http://hdl.handle.net/2105/26661

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