The effect of a price war on customer attitudes towards retailers

Additional Metadata
Keywords	Price war, Retail industry/market/sector, Loyalty, Consumer behaviour
Thesis Advisor	Wierenga, B., Wempe, B.H.E.
Persistent URL	hdl.handle.net/2105/26661
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zwart, F.A. (2010). The effect of a price war on customer attitudes towards retailers. In Marketing Management.http://hdl.handle.net/2105/26661

Publication