Virtual eye-opener: what are the success factors for e-marketing strategies in the service industries?: an exploratory study for B2B service companies

Additional Metadata
Keywords	Strategy, E-marketing, Social networks
Thesis Advisor	Molenaar, C.N.A, Maas, A.J.J.A.
Persistent URL	hdl.handle.net/2105/26663
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mahajan, D.K.N. (2010, September 17). Virtual eye-opener: what are the success factors for e-marketing strategies in the service industries?: an exploratory study for B2B service companies. Marketing Management. Retrieved from http://hdl.handle.net/2105/26663

Virtual eye-opener: what are the success factors for e-marketing strategies in the service industries?