2010-09-17
Virtual eye-opener: what are the success factors for e-marketing strategies in the service industries?
Publication
Publication
an exploratory study for B2B service companies
Additional Metadata | |
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Molenaar, C.N.A, Maas, A.J.J.A. | |
hdl.handle.net/2105/26663 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Mahajan, D.K.N. (2010, September 17). Virtual eye-opener: what are the success factors for e-marketing strategies in the service industries?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26663
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