Greenwashing green detergents

Additional Metadata
Keywords	Authenticity, Brands, Causality, Green claims, Green marketing claims, Detergents industry/market/sector
Thesis Advisor	Rekom, J. van, Giessner, S.R.
Persistent URL	hdl.handle.net/2105/26688
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rodrigues Sinai, G. (2010, September 24). Greenwashing green detergents. Marketing Management. Retrieved from http://hdl.handle.net/2105/26688

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