Greenwashing green detergents

Additional Metadata
Keywords	Authenticity, Brands, Causality, Green claims, Green marketing claims, Detergents industry/market/sector
Thesis Advisor	Rekom, J. van, Giessner, S.R.
Persistent URL	hdl.handle.net/2105/26688
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rodrigues Sinai, G. (2010). Greenwashing green detergents. In Marketing Management.http://hdl.handle.net/2105/26688

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