Co-branding to revitalize a flagship product: An experiment : if you can’t beat them, join them?

Additional Metadata
Keywords	Co branding, Brand extensions, Collaboration, Core products
Thesis Advisor	Rekom, J. van, Roza, L.
Persistent URL	hdl.handle.net/2105/26697
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Santen, E.J. van. (2013, September 25). Co-branding to revitalize a flagship product: An experiment : if you can’t beat them, join them?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26697

Co-branding to revitalize a flagship product