Additional Metadata
Keywords Co branding, Brand extensions, Collaboration, Core products
Thesis Advisor Rekom, J. van, Roza, L.
Persistent URL hdl.handle.net/2105/26697
Series Marketing Management
Citation
Santen, E.J. van. (2013, September 25). Co-branding to revitalize a flagship product. Marketing Management. Retrieved from http://hdl.handle.net/2105/26697