Co-branding to revitalize a flagship product: An experiment : if you can’t beat them, join them?

Additional Metadata
Keywords	Co branding, Brand extensions, Collaboration, Core products
Thesis Advisor	Rekom, J. van, Roza, L.
Persistent URL	hdl.handle.net/2105/26697
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Santen, E.J. van. (2013). Co-branding to revitalize a flagship product: An experiment : if you can’t beat them, join them?. In Marketing Management.http://hdl.handle.net/2105/26697

Co-branding to revitalize a flagship product