2010-03-30
New product introductions as a weapon of choice to compete with private labels
Publication
Publication
The effect of new product introductions on the performance of national brands and private labels during economic expansions and contractions
| Additional Metadata | |
|---|---|
| Ataman, M.B., Nijholt, J.J. | |
| hdl.handle.net/2105/26701 | |
| Strategic Management , Marketing Management | |
| Organisation | Rotterdam School of Management |
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Bontje, J.T. (2010, March 30). New product introductions as a weapon of choice to compete with private labels. Marketing Management. Retrieved from http://hdl.handle.net/2105/26701
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