New product introductions as a weapon of choice to compete with private labels: The effect of new product introductions on the performance of national brands and private labels during economic expansions and contractions

Additional Metadata
Thesis Advisor	Ataman, M.B., Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/26701
Series	Strategic Management , Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bontje, J.T. (2010). New product introductions as a weapon of choice to compete with private labels: The effect of new product introductions on the performance of national brands and private labels during economic expansions and contractions. In Marketing Management.http://hdl.handle.net/2105/26701

New product introductions as a weapon of choice to compete with private labels