2009-09-23
The influence of stress on the strength of global brands
Publication
Publication
A study about the influence of worldwide threats on the preference of Dutch consumers for global or local brands in the fast moving consumer goods sector
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Raaf, D.I. de, Jansen, J.J.P. | |
hdl.handle.net/2105/26722 | |
Marketing Management , Strategic Management | |
Organisation | Rotterdam School of Management |
Bergh, P. van den. (2009, September 23). The influence of stress on the strength of global brands. Strategic Management. Retrieved from http://hdl.handle.net/2105/26722
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