The influence of stress on the strength of global brands: A study about the influence of worldwide threats on the preference of Dutch consumers for global or local brands in the fast moving consumer goods sector

Additional Metadata
Thesis Advisor	Raaf, D.I. de, Jansen, J.J.P.
Persistent URL	hdl.handle.net/2105/26722
Series	Marketing Management , Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bergh, P. van den. (2009, September 23). The influence of stress on the strength of global brands: A study about the influence of worldwide threats on the preference of Dutch consumers for global or local brands in the fast moving consumer goods sector. Strategic Management. Retrieved from http://hdl.handle.net/2105/26722

The influence of stress on the strength of global brands