The influence of brand equity on firm performance

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Keywords	Brand equity, Firm performance, Strategy, Stockholders, Brands, Marketing, Advertising
Thesis Advisor	Verbeeten, F.H.M., Ataman, M.B., Tims, B.
Persistent URL	hdl.handle.net/2105/26737
Series	Marketing Management , Finance & Investments
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boer, R.G. de. (2010, September 24). The influence of brand equity on firm performance. Finance & Investments. Retrieved from http://hdl.handle.net/2105/26737

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