Global versus local brands: How consumers perceive and evaluate brands

Additional Metadata
Thesis Advisor	Bruggen, G.H. van, Szymanowska, M.
Persistent URL	hdl.handle.net/2105/26770
Series	Marketing Management , Finance & Investments
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Limborgh, S.A. van. (2009, September 30). Global versus local brands: How consumers perceive and evaluate brands. Finance & Investments. Retrieved from http://hdl.handle.net/2105/26770

Global versus local brands