2009-09-30
Global versus local brands
Publication
Publication
How consumers perceive and evaluate brands
Additional Metadata | |
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Bruggen, G.H. van, Szymanowska, M. | |
hdl.handle.net/2105/26770 | |
Marketing Management , Finance & Investments | |
Organisation | Rotterdam School of Management |
Limborgh, S.A. van. (2009, September 30). Global versus local brands. Finance & Investments. Retrieved from http://hdl.handle.net/2105/26770
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