2010-09-20
Co-promotion
Publication
Publication
Do attribute similarity and complementarity in a co-promotion lead to a more positive attitude towards both brands?
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Rekom, J. van, Rijsdijk, S.A. | |
hdl.handle.net/2105/26775 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Burggraaff, J. (2010, September 20). Co-promotion. Marketing Management. Retrieved from http://hdl.handle.net/2105/26775
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