Made in China: branding Chinese products in the west: building trust among the western consumers

Additional Metadata
Keywords	Country of origin, Retail industry/market/sector, Image, Consumer behaviour, Trust
Thesis Advisor	Berens, G.A.J.M., Rekom, J. van
Persistent URL	hdl.handle.net/2105/26779
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zhang, Y.Z. (2010). Made in China: branding Chinese products in the west: building trust among the western consumers. In Global Business & Sustainability.http://hdl.handle.net/2105/26779

Made in China: branding Chinese products in the west