2010-09-03
Made in China: branding Chinese products in the west
Publication
Publication
building trust among the western consumers
Additional Metadata | |
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, , , , | |
Berens, G.A.J.M., Rekom, J. van | |
hdl.handle.net/2105/26779 | |
Global Business & Sustainability | |
Organisation | Rotterdam School of Management |
Zhang, Y.Z. (2010, September 3). Made in China: branding Chinese products in the west. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/26779
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