2009-06-25
Co-branding
Publication
Publication
The influence of negative publicity on consumer attitude
Additional Metadata | |
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Ataman, M.B., Kavadis, N. | |
hdl.handle.net/2105/26802 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Janssen, P.W. (2009, June 25). Co-branding. Marketing Management. Retrieved from http://hdl.handle.net/2105/26802
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