Co-branding: The influence of negative publicity on consumer attitude

Additional Metadata
Thesis Advisor	Ataman, M.B., Kavadis, N.
Persistent URL	hdl.handle.net/2105/26802
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Janssen, P.W. (2009, June 25). Co-branding: The influence of negative publicity on consumer attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/26802

Co-branding