Co-branding: The influence of negative publicity on consumer attitude

Additional Metadata
Thesis Advisor	Ataman, M.B., Kavadis, N.
Persistent URL	hdl.handle.net/2105/26802
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Janssen, P.W. (2009). Co-branding: The influence of negative publicity on consumer attitude. In Marketing Management.http://hdl.handle.net/2105/26802

Co-branding