Evaluating marketing performance: What is, what can be, what should be

Additional Metadata
Thesis Advisor	Raaf, D.I. de, Vagias, D.
Persistent URL	hdl.handle.net/2105/26813
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schmöhl, M. (2010, March 19). Evaluating marketing performance: What is, what can be, what should be. Marketing Management. Retrieved from http://hdl.handle.net/2105/26813

Evaluating marketing performance