2009-12-15
Is green the new black?
Publication
Publication
The influence of value congruence on the effectiveness of green marketing claims in the television industry
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Rekom, J. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/26817 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Groot, J.B. de. (2009, December 15). Is green the new black?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26817
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