Is green the new black?: The influence of value congruence on the effectiveness of green marketing claims in the television industry

Additional Metadata
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/26817
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groot, J.B. de. (2009, December 15). Is green the new black?: The influence of value congruence on the effectiveness of green marketing claims in the television industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/26817

Is green the new black?