Is green the new black?: The influence of value congruence on the effectiveness of green marketing claims in the television industry

Additional Metadata
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/26817
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groot, J.B. de. (2009). Is green the new black?: The influence of value congruence on the effectiveness of green marketing claims in the television industry. In Marketing Management.http://hdl.handle.net/2105/26817

Is green the new black?