2010-03-16
The effective use of a third party label to enhance up trading
Publication
Publication
Additional Metadata | |
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Verlegh, P.W.J., Eijk, A.R. van der | |
hdl.handle.net/2105/26821 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hoefsloot, C.J.C. (2010, March 16). The effective use of a third party label to enhance up trading. Marketing Management. Retrieved from http://hdl.handle.net/2105/26821
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