Measuring the impact of the communication strategy on the diffusion of fiberglass: An exploratory research

Additional Metadata
Keywords	Innovation, New product development (NPD), Communication strategy, Nonlinear regression, Probit model, Cellular automata
Thesis Advisor	Ataman, M.B., Brounen, D.
Persistent URL	hdl.handle.net/2105/26823
Series	Marketing Management , Finance & Investments
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boomen, S.A.J. van den. (2010, June 16). Measuring the impact of the communication strategy on the diffusion of fiberglass: An exploratory research. Finance & Investments. Retrieved from http://hdl.handle.net/2105/26823

Measuring the impact of the communication strategy on the diffusion of fiberglass