2009-09-16
Does thinness sell?
Publication
Publication
How does exposure to models of different body sizes in magazine advertisements affect selfevaluation and product attitude of female teen-age consumers of different body sizes?
| Additional Metadata | |
|---|---|
| Smeesters, D.H.R.V., Ward, J.R. | |
| hdl.handle.net/2105/26824 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Berns, K.L. (2009). Does thinness sell?: How does exposure to models of different body sizes in magazine advertisements affect selfevaluation and product attitude of female teen-age consumers of different body sizes?. In Marketing Management.http://hdl.handle.net/2105/26824 |
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