Search engine marketing: Paid search result practices and their effect on the click-through-rate

Additional Metadata
Thesis Advisor	Szymanowski, M., Jaspers, F.P.H.
Persistent URL	hdl.handle.net/2105/26838
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Knook, N.L. (2009). Search engine marketing: Paid search result practices and their effect on the click-through-rate. In Marketing Management.http://hdl.handle.net/2105/26838

Search engine marketing