The effect of word of mouth recommendations from in-group and out-group members

Additional Metadata
Keywords	Categorisation, Social identity, Word of mouth (WOM)
Thesis Advisor	Verlegh, P.W.J., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/26843
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kan, S. (2010, December 15). The effect of word of mouth recommendations from in-group and out-group members. Marketing Management. Retrieved from http://hdl.handle.net/2105/26843

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