The effect of word of mouth recommendations from in-group and out-group members

Additional Metadata
Keywords	Categorisation, Social identity, Word of mouth (WOM)
Thesis Advisor	Verlegh, P.W.J., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/26843
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kan, S. (2010). The effect of word of mouth recommendations from in-group and out-group members. In Marketing Management.http://hdl.handle.net/2105/26843

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