2009-09-23
Brand community: it’s better to give than to receive
Publication
Publication
motives for membership and their influence on participation
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, , , , | |
Jong, M.G. de, Wynstra, J.Y.F. | |
hdl.handle.net/2105/26872 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bruijn, J. de. (2009, September 23). Brand community: it’s better to give than to receive. Marketing Management. Retrieved from http://hdl.handle.net/2105/26872
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