Brand community: it’s better to give than to receive: motives for membership and their influence on participation

Additional Metadata
Keywords	Communities, Virtual community, Membership motives, Participation, Consumer behaviour
Thesis Advisor	Jong, M.G. de, Wynstra, J.Y.F.
Persistent URL	hdl.handle.net/2105/26872
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bruijn, J. de. (2009, September 23). Brand community: it’s better to give than to receive: motives for membership and their influence on participation. Marketing Management. Retrieved from http://hdl.handle.net/2105/26872

Brand community: it’s better to give than to receive