Additional Metadata
Keywords Renaming, Private labels, Brand names
Thesis Advisor Ataman, M.B., Kavadis, N.
Persistent URL hdl.handle.net/2105/26882
Series Marketing Management
Citation
Harb Sanchez, A.T. (2011, September 26). The effects of private label brand renaming. Marketing Management. Retrieved from http://hdl.handle.net/2105/26882