The effects of private label brand renaming

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Keywords	Renaming, Private labels, Brand names
Thesis Advisor	Ataman, M.B., Kavadis, N.
Persistent URL	hdl.handle.net/2105/26882
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Harb Sanchez, A.T. (2011, September 26). The effects of private label brand renaming. Marketing Management. Retrieved from http://hdl.handle.net/2105/26882

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