The effects of private label brand renaming

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Keywords	Renaming, Private labels, Brand names
Thesis Advisor	Ataman, M.B., Kavadis, N.
Persistent URL	hdl.handle.net/2105/26882
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Harb Sanchez, A.T. (2011). The effects of private label brand renaming. In Marketing Management.http://hdl.handle.net/2105/26882

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