Can we make green real?: Can a brand become green and not loose its authenticity in the process?

Additional Metadata
Thesis Advisor	Rekom, J. van, Halderen, M.D. van
Persistent URL	hdl.handle.net/2105/26892
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Romano Sucupira, L. (2010, September 21). Can we make green real?: Can a brand become green and not loose its authenticity in the process?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26892

Can we make green real?