Can we make green real?: Can a brand become green and not loose its authenticity in the process?

Additional Metadata
Thesis Advisor	Rekom, J. van, Halderen, M.D. van
Persistent URL	hdl.handle.net/2105/26892
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Romano Sucupira, L. (2010). Can we make green real?: Can a brand become green and not loose its authenticity in the process?. In Marketing Management.http://hdl.handle.net/2105/26892

Can we make green real?