2009-09-24
Cause-related marketing and the effects of personal values and social setting
Publication
Publication
Do personal values and social setting have influence on purchase intention for CRM related products?
Additional Metadata | |
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Jong, M.G. de, Mom, T.J.M. | |
hdl.handle.net/2105/26902 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Arends, J.M. (2009, September 24). Cause-related marketing and the effects of personal values and social setting. Marketing Management. Retrieved from http://hdl.handle.net/2105/26902
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