Mobile advertisement: Does personalization of the mobile advertisement influences the overall attitude towards mobile advertisement?

Additional Metadata
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26908
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jongerius, F. (2010, March 23). Mobile advertisement: Does personalization of the mobile advertisement influences the overall attitude towards mobile advertisement?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26908

Mobile advertisement