2010-03-23
Mobile advertisement
Publication
Publication
Does personalization of the mobile advertisement influences the overall attitude towards mobile advertisement?
Additional Metadata | |
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Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/26908 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Jongerius, F. (2010, March 23). Mobile advertisement. Marketing Management. Retrieved from http://hdl.handle.net/2105/26908
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