Additional Metadata
Keywords Sports industry/market/sector, Sponsorship, Consumer attitudes, Empowerment, Decision making
Thesis Advisor Fuchs, C., Rijsdijk, S.A.
Persistent URL hdl.handle.net/2105/26918
Series Marketing Management
Citation
Leersum, R.A. van. (2011, September 28). Customer empowerment in sponsorship decisions. Marketing Management. Retrieved from http://hdl.handle.net/2105/26918