2011-09-28
Customer empowerment in sponsorship decisions
Publication
Publication
What are the effects of customer empowerment in sport sponsorship decisions on consumer attitudes?
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, , , , | |
Fuchs, C., Rijsdijk, S.A. | |
hdl.handle.net/2105/26918 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Leersum, R.A. van. (2011, September 28). Customer empowerment in sponsorship decisions. Marketing Management. Retrieved from http://hdl.handle.net/2105/26918
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