Customer empowerment in sponsorship decisions
What are the effects of customer empowerment in sport sponsorship decisions on consumer attitudes?
|Keywords||Sports industry/market/sector, Sponsorship, Consumer attitudes, Empowerment, Decision making|
|Thesis Advisor||Fuchs, C., Rijsdijk, S.A.|
Leersum, R.A. van. (2011, September 28). Customer empowerment in sponsorship decisions. Marketing Management. Retrieved from http://hdl.handle.net/2105/26918