Customer empowerment in sponsorship decisions
What are the effects of customer empowerment in sport sponsorship decisions on consumer attitudes?
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|Fuchs, C., Rijsdijk, S.A.|
|Organisation||Rotterdam School of Management|
Leersum, R.A. van. (2011, September 28). Customer empowerment in sponsorship decisions. Marketing Management. Retrieved from http://hdl.handle.net/2105/26918