Customer empowerment in sponsorship decisions: What are the effects of customer empowerment in sport sponsorship decisions on consumer attitudes?

Additional Metadata
Keywords	Sports industry/market/sector, Sponsorship, Consumer attitudes, Empowerment, Decision making
Thesis Advisor	Fuchs, C., Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/26918
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leersum, R.A. van. (2011, September 28). Customer empowerment in sponsorship decisions: What are the effects of customer empowerment in sport sponsorship decisions on consumer attitudes?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26918

Customer empowerment in sponsorship decisions