Customer empowerment in sponsorship decisions: What are the effects of customer empowerment in sport sponsorship decisions on consumer attitudes?

Additional Metadata
Keywords	Sports industry/market/sector, Sponsorship, Consumer attitudes, Empowerment, Decision making
Thesis Advisor	Fuchs, C., Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/26918
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leersum, R.A. van. (2011). Customer empowerment in sponsorship decisions: What are the effects of customer empowerment in sport sponsorship decisions on consumer attitudes?. In Marketing Management.http://hdl.handle.net/2105/26918

Customer empowerment in sponsorship decisions