2009-09-03
Surreptitious advertising on public weblogs
Publication
Publication
Can consumers correct for influences on public weblogs?
| Additional Metadata | |
|---|---|
| Verlegh, P.W.J., Baalen, P.J. van | |
| hdl.handle.net/2105/26932 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Zuidema, T. (2009). Surreptitious advertising on public weblogs: Can consumers correct for influences on public weblogs?. In Marketing Management.http://hdl.handle.net/2105/26932 |
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