Additional Metadata
Keywords Brand personality, Colours, Packaging
Thesis Advisor Lans, R.J.A. van der, Yang, S.
Persistent URL hdl.handle.net/2105/26966
Series Marketing Management
Citation
Chiang, L.S. (2010, June 10). Colour of the pack: deal maker or breaker?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26966