Colour of the pack: deal maker or breaker?: using colour to steer consumers’ responses and brand impressions

Additional Metadata
Keywords	Brand personality, Colours, Packaging
Thesis Advisor	Lans, R.J.A. van der, Yang, S.
Persistent URL	hdl.handle.net/2105/26966
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chiang, L.S. (2010, June 10). Colour of the pack: deal maker or breaker?: using colour to steer consumers’ responses and brand impressions. Marketing Management. Retrieved from http://hdl.handle.net/2105/26966

Colour of the pack: deal maker or breaker?