2010-06-10
Colour of the pack: deal maker or breaker?
Publication
Publication
using colour to steer consumers’ responses and brand impressions
Additional Metadata | |
---|---|
, , | |
Lans, R.J.A. van der, Yang, S. | |
hdl.handle.net/2105/26966 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Chiang, L.S. (2010, June 10). Colour of the pack: deal maker or breaker?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26966
|