Colour of the pack: deal maker or breaker?: using colour to steer consumers’ responses and brand impressions

Additional Metadata
Keywords	Brand personality, Colours, Packaging
Thesis Advisor	Lans, R.J.A. van der, Yang, S.
Persistent URL	hdl.handle.net/2105/26966
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chiang, L.S. (2010). Colour of the pack: deal maker or breaker?: using colour to steer consumers’ responses and brand impressions. In Marketing Management.http://hdl.handle.net/2105/26966

Colour of the pack: deal maker or breaker?