Additional Metadata
Thesis Advisor Rekom, J. van, Engeldorp Gastelaars, P. van
Persistent URL hdl.handle.net/2105/26973
Series Marketing Management
Citation
Jagessar, R.W. (2010, March 30). Where’s the loyalty when consumers are faced with a brand extension?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26973