Where’s the loyalty when consumers are faced with a brand extension?

Additional Metadata
Thesis Advisor	Rekom, J. van, Engeldorp Gastelaars, P. van
Persistent URL	hdl.handle.net/2105/26973
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jagessar, R.W. (2010, March 30). Where’s the loyalty when consumers are faced with a brand extension?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26973

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