2010-03-30
Where’s the loyalty when consumers are faced with a brand extension?
Publication
Publication
Additional Metadata | |
---|---|
Rekom, J. van, Engeldorp Gastelaars, P. van | |
hdl.handle.net/2105/26973 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Jagessar, R.W. (2010, March 30). Where’s the loyalty when consumers are faced with a brand extension?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26973
|