Finding the right partner: A study on the effectiveness of fit and partnership intensity on brand reputation

Additional Metadata
Keywords	Brands, Reputations, Partnerships, Philanthropy, Cause related marketing
Thesis Advisor	Meijs, L.C.P.M., Puntoni, S.
Persistent URL	hdl.handle.net/2105/26984
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Go, S.S.M.H. (2012). Finding the right partner: A study on the effectiveness of fit and partnership intensity on brand reputation. In Global Business & Sustainability.http://hdl.handle.net/2105/26984

Finding the right partner