2010-03-23
Zipping TV commercials
Publication
Publication
To what extent will brand recognition be influenced when fast-forwarding TV commercials?
Additional Metadata | |
---|---|
Lans, R.J.A. van der, Boons, A.N.A.M. | |
hdl.handle.net/2105/27017 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bakker, R.P. (2010, March 23). Zipping TV commercials. Marketing Management. Retrieved from http://hdl.handle.net/2105/27017
|