Zipping TV commercials: To what extent will brand recognition be influenced when fast-forwarding TV commercials?

Additional Metadata
Thesis Advisor	Lans, R.J.A. van der, Boons, A.N.A.M.
Persistent URL	hdl.handle.net/2105/27017
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakker, R.P. (2010, March 23). Zipping TV commercials: To what extent will brand recognition be influenced when fast-forwarding TV commercials?. Marketing Management. Retrieved from http://hdl.handle.net/2105/27017

Zipping TV commercials